The wealth
Sidekick

Explore five profiles inspired by real people to see how Sidekick supports different financial journeys and discover the types of products we offer.

Busy professional

They’re earning well and strapped for time. They want the weight off their shoulders and their income growing quietly in the background.

Busy professional total wealth card
Key characteristics
Risk level: Moderate to high
Invested: £10K–£50K (40-60% of net worth)
Non-negotiables: Liquidity, minimal admin, meaningful growth
Life context: On standby to transfer money to a solicitor for a property purchase.

How Sidekick helps
a busy professional

Creates a high-performance setup that runs quietly in the background - combining access, automation and long-term growth.

Family planner

They’re managing big life costs like childcare or university fees now, while preparing foundations for the long term.

Family planner total wealth card
Key characteristics
Risk level: Moderate to high
Invested: £50K–£100K (15-40% of net worth)
Non-negotiables: Timeline clarity, tax efficiency, household planning
Life context: Covering education and living costs now, but planning for lifestyle and retirement later

How Sidekick helps
a family planner

Maps savings and investments across different timeframes, so they can meet today’s costs without compromising tomorrow.

Goal achiever

They’re working towards a big milestone like a house deposit and want to reach their next life stage as quickly as possible.

Goal achiever total wealth card
Key characteristics
Risk level: Low to moderate ‍
Invested: £10K–£50K (40-60% of net worth)
Non-negotiables: Best available rates, adaptable setup
Life context: Saving up a deposit for a bigger property; wants a hard-working platform

How Sidekick helps
a goal achiever

Delivers a structure with strong savings rates and low-volatility investments - letting them build at their pace, without missing out on returns.

Sum strategist

They’ve come into an unexpected or meaningful sum, like an inheritance, bonus or property sale, and want to make it count by putting it in the right place.

Sum strategist total wealth card
Key characteristics
Risk level: Moderate to high
Invested: £50K–£100K (40-60% of net worth)
Non-negotiables: Clarity, support, strategic flexibility
Life context: Navigating big life transitions or windfalls; reassessing what matters and how to protect it

How Sidekick helps
a sum strategist

Offers a clear, flexible setup and the option to speak to someone human -making it easier to turn change into progress.

Exited founder

They might have already had a big outcome and now they want to invest in ways that feel innovative and aligned.

Exited founder total wealth card
Key characteristics
Risk level: High to sophisticated
Invested: £250K–£1M+ (70%+ of net worth)
Non-negotiables: Access to interesting opportunities, diversification, performance
Life context: Recently exited, or liquidity event in tech/startups; looking to explore public and private markets on their own terms

How Sidekick helps
an exited founder

Opens the door to private markets and personalised investments - while keeping core tools like FSCS protection and tax advantages at hand.

Your new way to wealth starts here

Modern tools. Human expertise. More control.

A person enjoying a moment of calm in a modern home.