The wealth
Sidekick

Explore five profiles inspired by real people. See how Sidekick supports different financial journeys and discover the types of products we offer.

Busy professional

They’re earning well and strapped for time. They want the weight off their shoulders and their income growing quietly in the background.

Family planner

They’re managing big life costs like childcare or university fees now, while preparing foundations for the long term.

Goal achiever

They’re working towards a big milestone like a house deposit and want to reach their next life stage as quickly as possible.

Sum strategist

They’ve come into an unexpected or meaningful sum, like an inheritance, bonus or property sale, and want to make it count by putting it in the right place.

Exited founder

They might have already had a big outcome and now they want to invest in ways that feel innovative and aligned.

Busy professional

Headspace is their scarcest resource. They’re not afraid of investing, they just need it to run smoothly without taking up too much time. Watching their money make money makes them feel good because it buys them time back - and something extra for themselves later. For them it’s less about specific goals and more about mindset. They want to be agile in an emergency and ready to say yes when the fun stuff comes up. They’re fiercely independent, but even the savvy need a soundboard so long as there’s no jargon in sight.

Key characteristics

Risk level:
Moderate to high

Invested: £10K–£50K (40-60% of net worth)

Non-negotiables: Liquidity, minimal admin, meaningful growth

Life context: On standby to transfer money to a solicitor for a property purchase.

How Sidekick helps a busy professional

Creates a high-performance setup that runs quietly in the background - combining access, automation and long-term growth.

Uses a low-risk, high liquidity managed portfolio, to stay liquid when life throws a curveball.
Holds larger balances securely by spreading deposits across three banks - tripling their FSCS protection, while keeping their money within reach.
Achieves global market performance at a low-cost, whilst shielding gains from tax within an ISA.
Personalises their exposure to the S&P 500 while staying hands-off - so they’re not doubling down on their employer stock.
Long-term investments that stay in the background - for when something piques their interest and they're comfortable locking it away. Exclusively available to eligible investors.

Important Information

The customer personas and asset classes described on this page are provided for illustrative purposes only. They do not represent real individuals, and do not constitute investment advice, guidance, or a recommendation to engage in any investment activity.

References to asset classes such as private markets are generic and not linked to any specific product or investment opportunity. Any investment decision should be based on your individual circumstances and, where appropriate, with advice from a qualified financial adviser.

Investing puts your capital at risk - the value of your investments may go down as well as up, and you may not get back the amount you originally invested.

Sound familiar?

If any of this is hitting home, Sidekick is here to offer access to financial tools that were previously out of reach. Opening an account is the first step to building, protecting and growing wealth in a way that fits real life.

Family planner

School fees, university expenses or helping their kids into their first home - they’re juggling a lot. But they also want to protect their future: a comfortable retirement, quality time with their partner and the freedom to make family time happen once the kids have flown the nest. They may even be thinking about your finances as a unit - theirs and their partner’s - navigating different risk appetites. Knowing there’s a plan in place brings comfort, and they’ve worked hard to make sure there is one. Now, their provider should reward that with rate stability and trusted long-term growth.

Key characteristics

Risk level:
Moderate to high

Invested: £50K–£100K (15-40% of net worth)

Non-negotiables: Timeline clarity, tax efficiency, household planning

Life context: Covering education and living costs now, but planning for lifestyle and retirement later

How Sidekick helps a family planner

Maps savings and investments across different timeframes, so they can meet today’s costs without compromising tomorrow.

Uses a low-risk, high liquidity managed portfolio, which stays accessible for bigger upcoming expenses.
A smaller savings pot kept aside for peace of mind - there when they need it, no notice required.
Achieves global market performance at a low-cost, whilst shielding gains from tax within an ISA, helping their future stay as strong as their present.
A lower-risk ISA with bond exposure for their partner - doubling their household’s tax shelter while accounting for different risk appetites.

Important Information

The customer personas and asset classes described on this page are provided for illustrative purposes only. They do not represent real individuals, and do not constitute investment advice, guidance, or a recommendation to engage in any investment activity.

References to asset classes such as private markets are generic and not linked to any specific product or investment opportunity. Any investment decision should be based on your individual circumstances and, where appropriate, with advice from a qualified financial adviser.

Investing puts your capital at risk - the value of your investments may go down as well as up, and you may not get back the amount you originally invested.

Sound familiar?

If any of this is hitting home, Sidekick is here to offer access to financial tools that were previously out of reach. Opening an account is the first step to building, protecting and growing wealth in a way that fits real life.

Goal achiever

They’re ambitious and eager to reach what’s next: starting a family, upsizing their home or launching a new venture. They’ve built savings, started investing and are always on the lookout for the best rates across both. News of volatile markets is disheartening, but knowing their financial core is stable gives them the confidence to take bigger, smarter risks. They want to be sure they’re accessing the best opportunities, with a provider that’s discerning in what they offer - not just listing everything that’s out there. They love the sweet feeling of momentum and the win that comes when their next milestone becomes real.

Key characteristics

Risk level:
Low to moderate

Invested: £10K–£50K (40-60% of net worth)

Non-negotiables: Best available rates, adaptable setup

Life context: Saving up a deposit for a bigger property; wants a hard-working platform

How Sidekick helps a goal achiever

Delivers a structure with strong savings rates and low-volatility investments - letting them build at their pace, without missing out on returns.

Easy access savings with a competitive rate, offering peace of mind while they build toward big life goals.
Uses a low-risk, high liquidity managed portfolio, which stays accessible for when they’re ready to make their next move.
Provides access to long-term market growth, boosted by the benefits of tax-shielded investing.
With their financial core in place, they feel confident taking more risk - this tool lets them tailor their exposure to reflect their values and interests.

Important Information

The customer personas and asset classes described on this page are provided for illustrative purposes only. They do not represent real individuals, and do not constitute investment advice, guidance, or a recommendation to engage in any investment activity.

References to asset classes such as private markets are generic and not linked to any specific product or investment opportunity. Any investment decision should be based on your individual circumstances and, where appropriate, with advice from a qualified financial adviser.

Investing puts your capital at risk - the value of your investments may go down as well as up, and you may not get back the amount you originally invested.

Sound familiar?

If any of this is hitting home, Sidekick is here to offer access to financial tools that were previously out of reach. Opening an account is the first step to building, protecting and growing wealth in a way that fits real life.

Sum strategist

Whether it was an inheritance, a bonus or a divorce settlement - life has thrown a curveball, and they now have decisions to make. They’ve looked around, but most financial advice speaks in riddles. They’re ready to allocate with intent, but only if someone understands how important that money is, helps meaningfully and respects their mindset.

Key characteristics

Risk level:
Moderate to high

Invested: £50K–£100K (40-60% of net worth)

Non-negotiables: Clarity, support, strategic flexibility

Life context: Navigating big life transitions or windfalls; reassessing what matters and how to protect it

How Sidekick helps a sum strategist

Offers a clear, flexible setup and the option to speak to someone human -making it easier to turn change into progress.

Uses a low-risk, high liquidity managed portfolio, to stay liquid while they take the time to decide what’s next.
Keeps large deposits accessible while tripling their FSCS protection - ideal for holding funds safely between decisions.
A natural first step in a strong allocation plan offering long-term, tax-shielded growth with global exposure.
Because sometimes the smartest move is talking it through with someone who meets them where they are.

Important Information

The customer personas and asset classes described on this page are provided for illustrative purposes only. They do not represent real individuals, and do not constitute investment advice, guidance, or a recommendation to engage in any investment activity.

References to asset classes such as private markets are generic and not linked to any specific product or investment opportunity. Any investment decision should be based on your individual circumstances and, where appropriate, with advice from a qualified financial adviser.

Investing puts your capital at risk - the value of your investments may go down as well as up, and you may not get back the amount you originally invested.

Sound familiar?

If any of this is hitting home, Sidekick is here to offer access to financial tools that were previously out of reach. Opening an account is the first step to building, protecting and growing wealth in a way that fits real life.

Exited founder

They’re post-exit, well-capitalised and focused on making sure their future costs are covered, so they can free up a portion of their wealth to take bigger swings. They’re curious about investing in line with their values, industry insight or the next wave of innovation. They welcome expert insight on diversifying wisely, especially given how much of their net worth is still tied up in their former company’s stock. They’re happy to take risk but they always do their homework. It has to be with reputable fund managers and the cream of the crop when it comes to opportunity.

Key characteristics

Risk level:
High to sophisticated

Invested: £250K–£1M+ (70%+ of net worth)

Non-negotiables: Access to interesting opportunities, diversification, performance

Life context: Recently exited, or liquidity event in tech/startups; looking to explore public and private markets on their own terms

How Sidekick helps an exited founder

Opens the door to private markets and personalised investments - while keeping core tools like FSCS protection and tax advantages at hand.

Uses a low-risk, high liquidity managed portfolio, keeping capital accessible while still earning on money they may need for future expenses.
Holds large deposits securely between investment rounds - providing up to 3x their FSCS protection while keeping capital accessible.
A tax efficient way to expand their existing portfolio - making the most of their allowance and adding a long-term growth engine to their strategy.
Tailors their public market exposure to complement their existing holdings - whether that’s employer stock, industry familiarity or personal values.
Uses private equity as a longer-term, higher-risk opportunity, as part of a well diversified portfolio.

Important Information

The customer personas and asset classes described on this page are provided for illustrative purposes only. They do not represent real individuals, and do not constitute investment advice, guidance, or a recommendation to engage in any investment activity.

References to asset classes such as private markets are generic and not linked to any specific product or investment opportunity. Any investment decision should be based on your individual circumstances and, where appropriate, with advice from a qualified financial adviser.

Investing puts your capital at risk - the value of your investments may go down as well as up, and you may not get back the amount you originally invested.

Sound familiar?

If any of this is hitting home, Sidekick is here to offer access to financial tools that were previously out of reach. Opening an account is the first step to building, protecting and growing wealth in a way that fits real life.

Boost your returns in an ISA

With Global Stocks and Global Bonds investments you have the option to open a Stocks and Shares ISA, to enjoy up to £20,000 tax-free growth.

Learn more about our ISA

Stocks and Shares ISA

A tax-advantaged account for investing up to £20,000 per year, with no tax on gains or income.

Important Information
Investing puts your capital at risk. The value of investments can go down as well as up, and you may get back less than you put in. If you’re not sure whether an investment is right for you, it’s best to speak to a qualified financial adviser.

Please note that the tax treatment of Sidekick products depends on individual customer circumstances and may be subject to change in the future. If you are uncertain about the tax implications of our products, you should contact HM Revenue & Customs (HMRC) or seek independent tax advice.

Regulatory Information

Sidekick Money Ltd is a company registered in England and Wales (No. 13882980). Sidekick Money Ltd is authorised and regulated by the Financial Conduct Authority (FRN 984829). Our address is 21-33 Great Eastern St, London, EC2A 3EJ.

Payment and e-money services (Non MIFID related products) are provided by The Currency Cloud Limited. Registered in England No. 06323311. Registered Office: Stewardship Building 1st Floor, 12 Steward Street London E1 6FQ. The Currency Cloud Limited is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 for the issuing of electronic money (FRN: 900199).

Sidekick Money Ltd also provides investment management and lending services. These are separate and unrelated to the account and payment services you receive from The Currency Cloud Limited.